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History of the Company

The Company’s history started on the 22nd of November 1994 in Simferopol when the first legal entity was founded for the purpose of wholesale and retail selling of First Marketed Consumer Goods (FMCG) in the territory of Ukraine.

The start was simple – just one person without office and initial capital, but with a great desire of building and developing a successful business. For several years the Company dealt with retail sales, mainly in the Autonomous Republic of Crimea; the goods range enlisted foodstuffs alcoholic and tobacco goods, confectionery. The business gradually grew up to several retail trade points.

In the second half of 90th, in connection with the growth of competitiveness, the Company had to redirect its business to the focused specialization in frozen food, and the previous business was sold.

By 2005 the Company sold its business of frozen food. At the same time, a company under SECL trademark, dealing with online marketing, appeared. As a result, both companies joined their efforts in the marketing sector of Ukraine, becoming an integrated entity that initiated new rapid development.

Afterwards, in 2007, the Company diversified its range of services, becoming full-service advertising agency. The same year, the advertising agency changed its registration address and moved to Kiev that allowed expanding its market opportunities significantly and opened up new horizons of development.

In 2008, for the purpose of ensuring the efficient development of each business, the Company’s management team took the decision on splitting into divisions which formed the Group of Companies, and the emerging Group of Companies got SECL GROUP name. In the second half of 2008, the economic crisis took place in Ukraine and affected the new Group of Companies dealing with marketing, and a short-period decline started.

In 2009 the Company showed positive trends and renewed its rapid growth, overcoming critical effects.

In 2010 we grew drastically, tripling our annual turnover. At present, our company continues its rapid growth, being known worldwide by many people.